Alisha Rimando



Founder & CEO of Siren Beauty Solutions.

I would have never dreamt that getting my nail license to have a part time job in college would turn into a life-long career… but I fell in love with teaching, and from there I kept saying yes to each opportunity that came my way.

  • Licensed Nail Specialist since 1994
  • World Champion Nail Artist
  • World Renowned Educator
  • Published Author
  • Certified Reflexologist
  • Product Developer
  • International Nail Judge
  • Proud Mom


I’ve dedicated most of my life to learning everything I can about this business, and I have enjoyed every moment of it!


Years Experience






Books Authored


Professional Experience

Career Experience, Accomplishments & Highlights

  • Researched & developed artificial nail enhancement products, nano technology skin care, polish collections and natural nail treatments for professional nail product manufacturers.
  • Featured in hundreds of articles in beauty and trade publications world-wide such as People, Teen Vogue, Bridal Guide, Self, Fitness, and Seventeen magazines, as well as industry trade magazines Nails, Nailpro, Scratch (UK) and Stylish Nail (Japan) to name a few.
  • Author and/or Contributor to Milady’s Standard Nail Technology and Standard Cosmetology Textbooks and Workbooks 6th, 7th and 8th editions.
  • Celebrity nail artist in New York and LA for: Jennifer Hudson, Mena Suvari, Leah Remeni, Katerina Gordeeva, Akiko Ogawa, Anabelle Dexter Jones, Erin Featherston, Georgina Chapman, Keren Craig…
  • Lead and Nail Team Director, NYC Fashion Week for Fashion designers: Issac Mizrahi, Zac Posen, Brandon Sun, Diane Von Furstenberg, Akiko Ogawa, Anabelle Dexter Jones, Erin Featherston, Marchesa, Tony Cohan, Liz McClean

Artistic Nail Design – by Nail Alliance

2012 - 2020

My vision, my products, my team... It was here that I was allowed to dream, create, develop, and launch innovative products and education. My greatest accomplishment was building a program that mentored a family of global artists.

  • Executive Vice President & Creative Director
  • Featured Nail Artist in all video and publications
  • Product Research & Development
  • Education & Training Program Development

Elizabeth Arden Red Door Spas

2009 - 2012

My first introduction to corporate life in New York I learned how to analyze all aspects of the beauty business at the corporate and salon level. Responsible of the nail division of this highly respected and affluent salon chain I was tasked with increasing service value, guest experience and revenue in 31 salons across the US employing 360 nail technicians. In my first 18 months I increased annual service sales by $4M and nail retail sales by over 60%! I love a good challenge!

  • Director, Nail Division
  • Training & Education
  • Product and Service Direction
  • Nail Salon Renovation

Milady – Division of Cengage Learning LLC

2008 - Current

Pinch me! I get to develop education for Milady, the industry go-to for beauty textbooks in north America. Being the face and voice for young adults entering our industry is an honor I continue to cherish year after year.

  • Author
  • Contributor
  • Content Developer & Featured Artist –
  • Featured Artist in photo and video

Entity Beauty

2004 - 2008

This is where I learned the true essence of entrepreneurism. If you said it, YOU had to do it! From products, to packaging, to creating global training programs. Together we combined innovative products with unparalleled education.

  • Co-Founder
  • Product Research and Development
  • Featured Artist for Trainings and Video
  • Developed education programs & sales strategies for nail & skin care products

Nails Unique of Japan

1998 - 2005

While working in Japan I helped to launch over 100 nail salons and 5 schools across the country and introduced design sculptured nails to their industry.

  • Featured Master Artist for education and promotions
  • International Nail Instructor & Examiner

EZ Flow Nail Systemsn

1995 - 2003

This was my first introduction into trade shows, competitions, teaching, selling, and testing nail products. It’s where I found my passion for the business and made life-long friends.

  • International Educator
  • Distributor Sales Rep
  • Education Director - Southwest
  • Armstrong McCall Account Manager

Nail Technician & Salon Owner

1994 - 2000


One of the most exciting aspects of my career has been creating images. From ads to editorial, the fun and collaboration of creatives on set is second to none. But the biggest honor is when an image gets to grace a cover!

  • All
  • Covers
  • Nail Art
  • At Work


December 2018


Decemember 2001



May 2017


April 2000


September 2012


May 2017





Dallas, Texas