Founder & CEO of Siren Beauty Solutions.
I would have never dreamt that getting my nail license to have a part time job in college would turn into a life-long career… but I fell in love with teaching, and from there I kept saying yes to each opportunity that came my way.
- Licensed Nail Specialist since 1994
- World Champion Nail Artist
- World Renowned Educator
- Published Author
- Certified Reflexologist
- Product Developer
- International Nail Judge
- Proud Mom
I’ve dedicated most of my life to learning everything I can about this business, and I have enjoyed every moment of it!
Career Experience, Accomplishments & Highlights
- Researched & developed artificial nail enhancement products, nano technology skin care, polish collections and natural nail treatments for professional nail product manufacturers.
- Featured in hundreds of articles in beauty and trade publications world-wide such as People, Teen Vogue, Bridal Guide, Self, Fitness, and Seventeen magazines, as well as industry trade magazines Nails, Nailpro, Scratch (UK) and Stylish Nail (Japan) to name a few.
- Author and/or Contributor to Milady’s Standard Nail Technology and Standard Cosmetology Textbooks and Workbooks 6th, 7th and 8th editions.
- Celebrity nail artist in New York and LA for: Jennifer Hudson, Mena Suvari, Leah Remeni, Katerina Gordeeva, Akiko Ogawa, Anabelle Dexter Jones, Erin Featherston, Georgina Chapman, Keren Craig…
- Lead and Nail Team Director, NYC Fashion Week for Fashion designers: Issac Mizrahi, Zac Posen, Brandon Sun, Diane Von Furstenberg, Akiko Ogawa, Anabelle Dexter Jones, Erin Featherston, Marchesa, Tony Cohan, Liz McClean
Artistic Nail Design – by Nail Alliance
2012 - 2020
My vision, my products, my team... It was here that I was allowed to dream, create, develop, and launch innovative products and education. My greatest accomplishment was building a program that mentored a family of global artists.
- Executive Vice President & Creative Director
- Featured Nail Artist in all video and publications
- Product Research & Development
- Education & Training Program Development
Elizabeth Arden Red Door Spas
2009 - 2012
My first introduction to corporate life in New York I learned how to analyze all aspects of the beauty business at the corporate and salon level. Responsible of the nail division of this highly respected and affluent salon chain I was tasked with increasing service value, guest experience and revenue in 31 salons across the US employing 360 nail technicians. In my first 18 months I increased annual service sales by $4M and nail retail sales by over 60%! I love a good challenge!
- Director, Nail Division
- Training & Education
- Product and Service Direction
- Nail Salon Renovation
Milady – Division of Cengage Learning LLC
2008 - Current
Pinch me! I get to develop education for Milady, the industry go-to for beauty textbooks in north America. Being the face and voice for young adults entering our industry is an honor I continue to cherish year after year.
- Content Developer & Featured Artist – Miladypro.com
- Featured Artist in photo and video
2004 - 2008
This is where I learned the true essence of entrepreneurism. If you said it, YOU had to do it! From products, to packaging, to creating global training programs. Together we combined innovative products with unparalleled education.
- Product Research and Development
- Featured Artist for Trainings and Video
- Developed education programs & sales strategies for nail & skin care products
Nails Unique of Japan
1998 - 2005
While working in Japan I helped to launch over 100 nail salons and 5 schools across the country and introduced design sculptured nails to their industry.
- Featured Master Artist for education and promotions
- International Nail Instructor & Examiner
EZ Flow Nail Systemsn
1995 - 2003
This was my first introduction into trade shows, competitions, teaching, selling, and testing nail products. It’s where I found my passion for the business and made life-long friends.
- International Educator
- Distributor Sales Rep
- Education Director - Southwest
- Armstrong McCall Account Manager
Nail Technician & Salon Owner
1994 - 2000
One of the most exciting aspects of my career has been creating images. From ads to editorial, the fun and collaboration of creatives on set is second to none. But the biggest honor is when an image gets to grace a cover!
- Nail Art
- At Work
Editor-in-Chief Scratch & Global Director Nailympia Competitions
An industry virtuoso of global reach, Alisha Rimando has supported every facet of my career with industry knowledge, expertise, her time and support. I wouldn't consider embarking on any nail-related project without her counsel. Alisha has brought industry figures from all over the globe together and created a virtual playground for us all to get acquainted and support each other over the years.
International Judge & Educator
Alisha is a vibrant, knowledgeable and unique educator who openly shares her skills, techniques and tips in a useable way so that nail techs can take back to the salon and use. She is entertaining and a joy to be around. Couldn’t recommend her more highly.
Kim Tanner Beauty
I have known Alisha for over 25 years! We met in Japan at a huge nail show! The crowd was lined up to see her! I have since then worked with Alisha at Nail Alliance. She is an amazing teacher/mentor to so many aspiring nail techs. Alisha has so much passion for nails! Her students are fortunate to have her train them.
Education Manager, Australia & New Zealand
Alisha has been an amazing and inspiring leader who helped me grow in many ways over the past 8 years. She’s taught me so many skills from nail application to presenting information but most importantly she’s taught me to believe in myself and reach for my goals. This talented lady gives much more than expected and definitely above and beyond 100% commitment to any task that she undertakes.
Jusco Beauty, Inc.
I’ve had the pleasure of working with Alisha on multiple projects in the Nail Industry…Her attention to detail, training skills, and leadership qualities are second to none. She has educated countless Nail Techs & run clinics all over the world, with predictable, consistent results. Always innovating, her creative approach is a breath of fresh air in the most competitive segment of our industry.
As a session artist, Alisha is an amazing Creative who leads with positive energy. Not only does Alisha produce innovative nail art designs, but she also draws inspiration from and collaborates with other creatives on set (makeup, hair, wardrobe). Her designs really bring a look together. I always love seeing her create a design in the moment, inspired by the details of an amazing dress or headpiece I pulled.
International Educator & Salon Owner
I have been honored to have known and worked with Alisha for over twenty years. Alisha has worked in every aspect of the Nail Industry. She is a true creative force! Her passion for teaching combined with her incredible knowledge of the Nail Industry has launched me to new heights in my career and in life. Whether you are looking for a mentor, business consultant or industry insider who can launch a successful line of products or education program, she is the one!
It has been a great privilege and pleasure to have work with Alisha Rimando on various international Education programs . I have worked with many International trainers and VP’s of various companies from Christian Dior to Estee Lauder and I have very rarely worked with such a dynamic , knowledgeable and exceptional professional.
International Educator & Competition Judge
A great colleague, a special friend, and mentor… Working with Alisha is a privilege! From trade shows to trainings and competitions, I am always grateful for her advice in any situation, and for believing in me. She is priceless to me and it means the world to have her in my life.
Salon Owner & Educator
Working with Alisha has been game changing for my business and career. I was unclear on what my biggest roadblocks were as an artist and business woman in the beauty industry. Alisha helped me shift my focus and discover technical composition skills that I was missing, along with new business ideas that would drive a more successful career. She’s brilliant, and it’s been an an honor to work with her!
International Educator & Nail Artist
Alisha is one of the best teachers with a well of knowledge that I ever meet in my life. She is extremely patience when it come to her explaining and teaching technique. She wants to make sure you can achieve everything that she delivered without any problem later.